Welcome to Hoofbeats. Hoofbeats is owned and operated by Sacred Matters, LLC, a Georgia limited liability company.

These Terms of Use and Privacy Policy explain the rules governing your use of Hoofbeats, including our website, newsletters, emails, subscriptions, courses, products, community features, and other services, as well as how we collect, use, and protect personal information.

By accessing or using Hoofbeats, subscribing to our emails, purchasing a product or service, or otherwise interacting with us, you agree to these terms and acknowledge the privacy practices described below.

Questions, privacy requests, copyright concerns, or legal notices may be sent to [email protected].

1. About Hoofbeats

Hoofbeats is a Christian publication focused on studying biblical prophecy and thoughtfully monitoring world events that may relate to subjects discussed in Scripture.

Our content is provided for religious, educational, informational, and commentary purposes.

An Important Note About Biblical Interpretation

Biblical prophecy involves interpretation.

Hoofbeats presents our study, analysis, observations, and understanding of Scripture. We do not claim that our interpretations are infallible, nor do we claim that they represent the only legitimate Christian interpretation of prophetic passages.

Sincere, Bible-believing Christians can and do reach different conclusions about the timing, sequence, meaning, and fulfillment of prophetic events.

Disagreement is welcome. Disrespect is not.

We encourage readers to examine Scripture for themselves, consider the evidence, and reach their own conclusions.

Prophecy and Current Events

Hoofbeats frequently discusses current events alongside biblical prophecy.

The fact that we discuss a news event, political development, war, treaty, technology, natural event, archaeological discovery, religious development, or other occurrence in connection with Scripture does not necessarily mean we are claiming that the event fulfills biblical prophecy.

There is an important difference between saying:

“This may be worth watching in light of Scripture.”

and:

“This prophecy is being fulfilled right now.”

Hoofbeats intends to maintain that distinction.

Dates, timelines, charts, maps, sequences of events, and other prophecy-related materials are provided as study tools and interpretations. They are not guarantees or predictions of exactly when or how future events will occur.

2. No Professional Advice

Nothing published by Hoofbeats constitutes financial, investment, legal, medical, tax, or other professional advice.

Information provided through Hoofbeats should not be relied upon as a substitute for advice from a qualified professional.

3. Accuracy and Editorial Updates

We make reasonable efforts to use credible sources and accurately represent the information we discuss. However, news develops quickly, sources can contain errors, and information may change.

Sacred Matters, LLC does not guarantee that third-party information referenced by Hoofbeats is complete, accurate, current, or error-free.

We may correct errors, update articles, add clarifications, revise conclusions, or modify previously published material without individually notifying readers.

4. Third-Party Sources and Links

Hoofbeats may reference or link to news organizations, research, ministries, government sources, social media, videos, advertisers, affiliates, Patreon, and other third-party websites or services.

These links are provided for information and convenience. Sacred Matters, LLC does not control and is not responsible for third-party websites, content, products, services, security, availability, or privacy practices.

Visiting or using a third-party service is subject to that provider's own terms and privacy practices.

5. Intellectual Property

Unless otherwise indicated, original Hoofbeats articles, graphics, logos, designs, courses, study materials, charts, downloads, and other original content are owned by Sacred Matters, LLC or used with permission and are protected by applicable intellectual property laws.

We encourage readers to share Hoofbeats.

You may freely share links to Hoofbeats content and quote reasonable, brief excerpts with appropriate attribution.

You may not reproduce entire articles, newsletters, graphics, courses, study guides, downloads, or other substantial portions of Hoofbeats content; republish them elsewhere; sell them; commercially exploit them; or present them as your own without prior permission.

Paid courses, downloads, study guides, charts, and similar materials are licensed for the purchaser's personal, noncommercial use unless different terms are stated at the time of purchase.

Hoofbeats may also use copyrighted material belonging to third parties, including Bible quotations, news excerpts, photographs, maps, videos, and other materials. Ownership of such material remains with the respective copyright holders.

Copyright questions or concerns may be sent to [email protected].

6. Reader Content and Community Standards

Hoofbeats may eventually allow readers to submit comments, questions, stories, photographs, feedback, or other content.

You retain ownership of content you submit. By submitting content for publication or display, you grant Sacred Matters, LLC a nonexclusive permission to use, reproduce, display, and distribute that content as reasonably necessary to operate Hoofbeats and provide its services.

You represent that you own the content you submit or have the necessary permission to share it.

Hoofbeats is intended to encourage thoughtful discussion. Differing interpretations of Scripture and prophecy are welcome.

Rudeness, bullying, harassment, threats, personal attacks, hate speech, spam, impersonation, illegal material, malware, infringement of another person's rights, or deliberately disruptive behavior may result in content being removed or access being restricted or terminated.

Sacred Matters, LLC may moderate or remove user-submitted content without prior notice.

7. Polls, Surveys, Questions, and Testimonials

Hoofbeats may conduct polls, surveys, reader questions, and other research.

We may use aggregated or anonymized responses in articles, newsletters, charts, research, presentations, or other content.

We will not publicly identify an individual reader in connection with a comment, testimonial, question, story, or survey response without permission.

8. Email Communications

Subscribers may receive the regular Hoofbeats newsletter, the Starting Gate onboarding series, special updates, announcements, promotions, fundraising or support requests, and other communications related to Hoofbeats.

You may unsubscribe from optional newsletter and marketing emails at any time using the unsubscribe link included in those messages.

We may still send necessary transactional or administrative communications, such as receipts, account notices, subscription information, or security messages.

9. Paid Subscriptions, Products, and Services

Hoofbeats may offer paid subscriptions, courses, training, digital products, physical products, or other paid services.

Prices, billing periods, benefits, renewal terms, and other applicable conditions will be disclosed at the time of purchase.

Subscriptions may automatically renew when that is clearly disclosed during signup or purchase.

Refunds and cancellations are governed by the terms presented at the time of purchase.

You are responsible for maintaining the confidentiality and security of your account credentials and for activity occurring through your account.

10. Voluntary Support

Hoofbeats may accept voluntary financial support through Patreon or other platforms.

Providing financial support does not give a supporter ownership in Sacred Matters, LLC or Hoofbeats, nor does it provide editorial control or decision-making authority.

Sacred Matters, LLC reserves the right to refuse or return donations, contributions, sponsorships, or other financial support at its discretion.

11. Advertising, Sponsorships, and Affiliate Relationships

Hoofbeats may display advertising, accept sponsorships, participate in affiliate programs, recommend products or services, or receive compensation in connection with certain content or links.

When disclosure is required, we will make reasonable efforts to identify compensated relationships appropriately.

12. Promotions and Giveaways

13. Artificial Intelligence and Technology Tools

Sacred Matters, LLC may use artificial intelligence and other technology tools to assist with research, editing, summarization, analysis, graphics, administration, website operations, and other aspects of producing and operating Hoofbeats.

We remain responsible for deciding what Hoofbeats publishes.

14. Changes to Hoofbeats

Sacred Matters, LLC may add, remove, discontinue, restrict, or modify portions of Hoofbeats, including website features, newsletters, free services, paid services, courses, products, and community features.

We may also suspend or terminate access for violations of these Terms, abusive behavior, misuse of our services, or conduct that threatens Hoofbeats, its readers, or others.

15. Information We Collect

Depending on how you interact with Hoofbeats, we may collect information including:

• Name and email address

• Subscription and communication preferences

• Poll and survey responses

• Comments, questions, and contact-form submissions

• Purchase and subscription information

• Information you voluntarily provide

• IP address and approximate location

• Browser and device information

• Pages and articles viewed

• Referring pages

• Links clicked

• Email opens and interactions

• Website and newsletter activity

• Cookie and similar technology data

• Other information reasonably necessary to provide, secure, improve, personalize, or operate Hoofbeats

We may combine information from newsletter activity, website visits, polls, purchases, subscriptions, and other interactions to better understand reader interests and improve or personalize the Hoofbeats experience.

16. How We Use Information

We may use personal information to operate Hoofbeats, provide subscriptions and services, deliver newsletters, process transactions, communicate with readers, personalize content, understand reader interests, measure performance, improve our services, conduct research, provide advertising or promotions, prevent abuse, maintain security, comply with legal obligations, and enforce our agreements.

We may use reading behavior, poll responses, site activity, and similar information to personalize content, communications, recommendations, promotions, and advertising where permitted by applicable law.

17. Cookies and Tracking Technologies

Hoofbeats and its service providers may use cookies, pixels, analytics technologies, and similar tools to operate the site, remember preferences, understand usage, measure newsletter and website performance, personalize experiences, and support advertising.

Available choices for managing these technologies may depend on your browser, device, location, and applicable law.

18. Service Providers and Business Partners

We may share information with companies that help us operate Hoofbeats, including newsletter platforms such as Beehiiv, Patreon, hosting providers, analytics services, payment processors, email providers, advertising partners, technology vendors, and other service providers or business partners.

Information may also be disclosed when reasonably necessary to comply with law, respond to valid legal process, protect legal rights, prevent fraud or abuse, enforce agreements, or protect the safety of Hoofbeats, Sacred Matters, LLC, our readers, or others.

19. Payments

Payments may be processed by third-party payment providers.

Depending on the payment service used, Sacred Matters, LLC may not directly receive or store your complete payment-card information. Payment providers process information according to their own terms and privacy policies.

20. International Processing

Hoofbeats is primarily intended for readers in the United States, although people elsewhere may access it.

Information may be processed or stored by Sacred Matters, LLC or its service providers in the United States or other countries. Privacy and data-protection laws may differ between jurisdictions.

21. Business Transfers

If Sacred Matters, LLC or Hoofbeats is involved in a merger, acquisition, financing, reorganization, sale of assets, transfer, or similar business transaction, information associated with Hoofbeats may be transferred as part of that transaction, subject to applicable law.

22. Data Retention

We retain personal information for as long as reasonably necessary to provide Hoofbeats services, fulfill the purposes described in this policy, comply with legal and accounting obligations, resolve disputes, prevent fraud or abuse, and enforce agreements.

When information is no longer reasonably needed, we may delete or anonymize it, subject to applicable legal requirements.

23. Data Security

Sacred Matters, LLC uses reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, internet transmission, electronic storage system, or security method can guarantee absolute security.

24. Your Privacy Rights

Depending on where you live and applicable law, you may have rights concerning your personal information, which may include rights to request access, correction, deletion, or information about certain uses or disclosures of your information.

Where required by applicable law, you may also have rights to opt out of certain targeted advertising, sharing, sales, or other processing of personal information.

To submit a privacy request, contact [email protected].

We may need to verify your identity before fulfilling certain requests. Some information may also need to be retained when permitted or required for legal, security, accounting, fraud-prevention, or other legitimate purposes.

25. Children

Hoofbeats is not intended for children under 13.We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will take reasonable steps to delete it.

26. Legal Disclosures

We may disclose information when reasonably necessary to comply with a subpoena, court order, government request, legal process, or other legal requirement; protect our rights or property; investigate fraud or abuse; enforce our agreements; or protect the safety of individuals or our services.

27. Disclaimer of Warranties

Hoofbeats and its content and services are provided on an "as is" and "as available" basis to the fullest extent permitted by applicable law.

Sacred Matters, LLC does not guarantee uninterrupted availability, error-free operation, particular results, or the accuracy or completeness of all information provided through Hoofbeats or third-party sources.

28. Limitation of Liability

To the fullest extent permitted by applicable law, Sacred Matters, LLC and its owners, officers, employees, contractors, and agents will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from or related to your use of Hoofbeats.

Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited.

29. Governing Law and Disputes

These Terms and your use of Hoofbeats are governed by the laws of the State of Georgia, without regard to conflict-of-law principles.

Any legal dispute that cannot be resolved informally will be brought in an appropriate state or federal court located in Georgia, subject to applicable law and jurisdictional requirements.

30. Changes to These Terms and Privacy Policy

Sacred Matters, LLC may update these Terms of Use and Privacy Policy as Hoofbeats evolves, our practices change, or legal requirements change.

When we make changes, we may update the "Last Updated" date at the top of this page and provide additional notice when appropriate or legally required.

Your continued use of Hoofbeats following an update is subject to the revised terms to the extent permitted by applicable law.

31. Contact Us

For questions about these Terms, privacy requests, copyright concerns, or legal notices, contact:

Sacred Matters, LLC
Hoofbeats
Georgia, United States
[email protected]